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Item # 5.
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| Town Council Regular Session |
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| Information |
| SUBJECT: |
| DISCUSSION AND POSSIBLE ACTION REGARDING A REVISED MASTER SIGN PROGRAM FOR THE ROONEY RANCH SHOPPING CENTER, INCLUDING THE FRY'S GROCERY AND FUEL CENTER, LOCATED AT 10661 N. ORACLE ROAD |
| RECOMMENDATION: |
| The Conceptual Design Review Board (CDRB) recommends approval.
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| EXECUTIVE SUMMARY: |
The proposed revision to the Rooney Ranch Master Sign Program (Attachment 1) is to allow the following:
- Electronic changeable copy for gas prices
- An additional monument sign at the First Avenue entrance for the gas prices
A Master Sign Program (MSP) is a set of sign standards established for a multi-tenant commercial development that determines how signs will be used within a development. The proposed revision allows a new gas price monument sign for the new Fry’s Fuel Center near the First Avenue side of the development (Attachment 2). It would also allow the existing Shell gas station at Pusch View Lane and Oracle Road to replace their existing gas price sign with a new sign in the future.
The CDRB considered the revision on August 9, 2016, and voted to recommend approval to Town Council. |
| BACKGROUND OR DETAILED INFORMATION: |
When the Rooney Ranch MSP was updated in 2012, a statement was included that limited electronic changeable copy to theaters only. This statement omits gas station fuel signs, which is clearly an error. In fact, this sign type was previously enabled because the zoning accounts for two gas stations. As a result, the current language prevents new or replacement gas price signs within the development.
The Zoning Code allows fuel centers to have electronic changeable copy as a component of a sign. The proposed gas price monument sign is consistent with signs already found in the Town as depicted in Attachment 3. A new fuel center is proposed to be built on 1st Avenue near the Fry’s grocery store. As with any fuel station, a sign showing the fuel prices is requested to be placed on the property.
In summary, proposed changes to the MSP provide smaller and fewer gas station price signs than permitted by the Zoning Code. A full comparison of the current and proposed MSP in relation to the Zoning Code is provided as Attachment 4.
General Plan Analysis
Zoning Code amendments are reviewed for conformance with General Plan policies. In summary, General Plan policies related to the MSP focus on creating a balance between a business need to attract customers and with concerns of residents regarding over intrusive signage. The MSP meets these policies by providing limitations on the size and number of gas price signs, below Zoning Code allowances. A detailed analysis of the MSP in relation to the General Plan is provided in Attachment 5.
Conceptual Design Review Board
The proposed revision was considered by the CDRB on August 9, 2016. No changes to the proposal were recommended, and there was minimal discussion regarding the MSP. The staff report to CDRB is contained in attachment 6.
At the conclusion of the public meeting, the CDRB voted to recommend approval of the Rooney Ranch Master Sign Program revision. The draft minutes as Attachment 7.
Public Notification and Comment
Public notice has been provided as follows:
- All HOAs in the Town were notified of this hearing
- Public hearing notice was posted:
- In the Territorial newspaper
- At Town Hall
- On the Town website
No comments have been received on the revised MSP. |
| FISCAL IMPACT: |
| N/A |
| SUGGESTED MOTION: |
I MOVE to approve the revised Master Sign Program for the Rooney Ranch Shopping Center allowing electronic changeable fuel prices and an additional monument sign.
OR
I MOVE to deny the revised Master Sign Program for the Rooney Ranch Shopping Center allowing electronic changeable fuel prices and an additional monument sign.
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